So, you just created a Facebook page for your small business and your only followers are your mom and her best friend.
You have no idea what to post or where to even start. You’re starting to sweat. You thought Facebook was just for keeping in touch with distant acquaintances you met in high school and silly memes about dogs versus cats. Here are the six things you need to know for establishing your brand’s online presence on social media.
Develop a strategy and stick to it.
One of the very first things you need to do when you begin to establish your brand’s online presence is develop a strategy. This includes pinning down your brand’s core ethos by asking the hard questions like, “Who are you?” “What are you?” “What is the product and how does it benefit the consumer?” Once you can answer these questions, you can begin to develop your strategy, which should answer these questions for your audience before they even think to ask them.
Begin planning out what content will be posted and set achievable goals.
Once you start posting, don’t stop posting! Once you begin to develop a following, it’s important to keep your audience engaged. Post content, like and comment on content similar to yours, and engage when your audience leaves comments to establish a relationship and create brand loyalty.
Let your colors shine through.
When creating a campaign, make sure your true colors shine through. You want to create content that will make your audience feel like they are engaging with a down-to-earth and relatable person. Your presence should reflect your personality. When your audience sees there is a real human behind the brand, they will connect with that authenticity.
Promotion isn’t everything.
It’s easy to fall into the trap of making every post about your brand a promotional post. Plain and simple, don’t do that. Social media is a massive open-ended platform full of promo bros and hype girls who are constantly pushing their brands. Simply posting content that is related to your brand but isn’t actually promoting your product will allow your audience to connect with you on a personal level. Several platforms now allow users to create surveys and polls that enable brands to simply ask their audience what they want to see. These tools are invaluable and at your disposal.
Narrow down your core platforms.
If you’re new to social media, you might think it’s a good idea to be on all the platforms to make sure you get the widest audience possible. If you do this, you will find yourself stretched thin by posting the same content on several different platforms and won’t receive good results in your analytics reports. Choose three core social networks where you have found most of your audience likes to hang out. Make sure you conduct research that pertains specifically to the type of business and brand you are trying to create. What might work for Facebook or Twitter may not work on Tumblr or Reddit. Be cognizant of your audience and what they want to see on specific platforms.
Create unique content.
Regrams, reposts and reblogs are great, but if all of your content is someone else’s work, how are you promoting your own brand? You’re not! You’re promoting someone else’s brand. Make sure to create original content that aligns with your core message, maintains your brand’s image and leaves a lasting and memorable impression on your audience. If graphic design isn’t your thing, try Canva. (canva.com) It will make you look like a content professional overnight, guaranteed.
You’ve got to spend a little to make a lot.
The great part about social media, especially platforms like Facebook, Twitter and Instagram, is that you don’t need to be Don Draper from Mad Men in order to create engaging and compelling advertisements. These social-media platforms have built in all these tools using state-of-the-art algorithms that allow you to target your core audience with a few clicks and an elementary understanding of the interests of your followers. By using tools that boost yours posts, you’re using organic content to reach a wider audience that otherwise wouldn’t see it without the paid boost. These platforms can easily reach your audience based on the information they have already provided about themselves in their profiles and their engagement activities.
Today's woman to watch is Alexi Venneri with Digital Airstrike, the nation's leading social media and reputation management company! Click here to learn more about Alexi and how she transformed her company into a social media and digital engagement powerhouse.