Alice Rossiter: She’s in Full Bloom

July 14 - On The Dot
FIRST THOUGHT: Say It With Flowers

Let’s start the day off right with some flower power. Whenever I’m having a rough day, I buy myself flowers. The act of picking them out and arranging them totally dissipates any bad mood. Aside from being decorative eye candy, flowers often symbolize something more. For instance, a dahlia denotes dignity and elegance, while the yellow rose symbolizes friendship. The gardenia is a sign of secret love and the pansy says, “You occupy my thoughts.” Who knew nature could be so steamy?


One of my favorite things about being an adult, aside from being able to eat a chocolate-chip cookie whenever I feel like it, is that I am open to learning new things all the time. No more yawn-inducing syllabi with busy work and boring assignments for me. From cooking classes to coding workshops, new knowledge is key to staying young. According to one study in Annals of Neurology, using your mind to learn a complex skill for three months shows wide-range memory improvement. Particularly for aging women, learning new complex skills, whether it’s photography or flower arranging, may slow age-related cognitive decline. It’s never too late to learn, and that’s a great lesson for every woman!

WOMAN TO WATCH: Alice Rossiter, Founder and CEO of Alice’s Table

Many women appreciate flowers but just don’t know how the heck to put them all together to create a stunning arrangement. If you’ve had your fair share of floppy tulips, droopy roses and other flower-arrangement fails, don’t worry. There’s a super fun class for that!

Armed with the idea to bring women together to learn new skills and live a social and creative lifestyle, Alice Rossiter created Alice’s Table, which trains women how to become masters of flower arranging, be their own bosses and totally reign as glamorous event hosts. The platform is simple: Alice and her team host classes that teach women how to create beautifully styled flower bouquets, all while sipping rosé, and offers a program that empowers women to build their own businesses through the art of flower design. Think of it as your favorite lifestyle blog come to life—with you running the show! And you don’t have to be Martha Stewart to do it!

If this concept has you beckoning back to the days of Tupperware parties, think again. Alice’s Table has a distinct twist: it’s Event Exec program. Rather than pushing products on your friends and family, you actually become an expert at a skill you can then teach them. Those days of Tupperware parties have been replaced with sophisticated floral-inspired soirees.

Creativity is in Alice’s blood. Her dad is a photographer and her mother, a successful architect and interior designer who started her own business, is Alice’s inspiration. Alice discovered she had a real knack for the arts and entrepreneurship, and started her company with the goal of delivering lifestyle content through fun social events.

In addition to giving women the ability to generate income as their own bosses and have a ton of fun doing it, Alice’s Table also brings floral classes to communities that might not otherwise offer such endeavors. And since women and mothers have the largest buying power in the United States, Alice says they make real, honest lifestyle choices. We couldn’t agree more!

What I love most about Alice’s Table is that even if you’re not in the market for a new dream job as your own boss, you can pick up a new skill and have a wonderful experience at a flower-arranging class. After a night of mint juleps and making new girlfriends, you get to go home with a beautiful, bountiful masterpiece—which you created—nestled in a beautiful vase. Talk about an Instagram-worthy event!


Are you unsure whether you should take the next step to embrace your creativity and become your own boss? Take this advice from the always-marvelous Lucille Ball. She said:

“I’d rather regret the things I’ve done than regret the things I haven’t done.”

This is Melinda Garvey signing off until next time. Remember, ladies, empowered women empower other women. Share On the Dot so more women can have a voice. Thanks for getting ready with us.

To learn more about our conversation, check us out at and talk to us @OnTheDotWoman on Twitter and Instagram. We’d love to hear your voice.

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