Cynthia de Lorenzi: She’s Leading the Women-owned Revolution

February 12 - On The Dot
FIRST THOUGHT: The Next Great Thing

The co-founder of PayPal says a good question to ask yourself when trying to identify your passion is: What do you believe that others disagree with? When you really delve into that query, it forces you to identify the uniqueness of your ideas. After all, such beliefs are often what drive innovators to create some of the world’s most amazing inventions. Other people claim something can’t be done, and then one woman out there with a generations-old spice concoction, for instance, invents a groundbreaking product that prevents food waste and revolutionizes the global food economy. So, my fellow idea ladies, what do you believe? What’s your innovating concept that’s destined to change the world? Be sure to share with us on Twitter @OnTheDotWoman so we can tell your story too.

WOMEN IN NUMBERS: 74.3 Percent

While life-changing ideas may be few and far between, we all have to start somewhere. For many, that simply means landing a good job, and there’s no question women are putting in the work hours. According to the Organization for Economic Co-operation and Development, in 2016, 74.3 percent of women ages 25 to 54 in the United States were either gainfully employed or actively looking for work. Though that percentage accounts for a great number of women in the U.S., it’s still less than our neighbor to the north. In Canada, more than 82 percent of women were working in that same time period. But here’s the rub: The data revealed even more U.S. women want to work, but since they’re not afforded access to universal child care or a national paid-family-leave program like Canadian moms, their job opportunities become more limited.

WOMAN TO WATCH: Cynthia de Lorenzi, Founder of Success in the City

Another reason women might be hesitant to enter or re-enter the workforce might involve the lack of a support system. Thankfully, there are women out there who make it their mission to help lift other women up. And that’s precisely the goal of today’s Woman to Watch, Cynthia de Lorenzi, the founder of Success in the City, a community-focused organization driven to help women succeed in business.

Cynthia says she’s a geek at heart, and that even though girls and women aren’t always encouraged to pursue such passions, she relished in learning about all things techie. With some tech background and work in the advocacy realm, Cynthia was a good fit to take over her brother’s IT business after he passed away unexpectedly. Soon after, Cynthia encountered another life-changing experience: She discovered a tumor on her ovary. It was during this scary time Cynthia realized there was a major void in her life. She longed for a support system of women she could bounce all kinds of ideas off, from personal struggles to business concepts. Thus, Success in the City was born.

Cynthia’s organization brings women business owners together to help them reach their goals and gain access to the latest helpful technology, resources, mentors and all-important capital, and gives businesswomen an opportunity to connect with one another through unconventional and supportive networking events. There’s an emphasis on making real connections rather than the standard, unhelpful 30-second swap of business cards constituting most networking events.

In addition to the many awards and accolades she’s received, those who’ve had the great fortune to work with Cynthia call her a trustworthy partner and creative problem-solver, and the sort of person anyone would want as a boss.

Cynthia has spent her career working to inspire female entrepreneurs young and old to harness their untapped energy to achieve their objectives and find, well, success in the city. Talk about a women-owned revolution. Count us in!


If you’re tentative about branching out and meeting women in your community, shake off the fear and make your move. As beloved author Elizabeth Gilbert said:

“Stop wearing your wishbone where your backbone ought to be.”

This is Melinda Garvey signing off until next time. Remember, ladies, empowered women empower other women. Share On the Dot so more women can have a voice. Thanks for getting ready with us.

To learn more about our conversation, check us out at and talk to us @OnTheDotWoman on Twitter and Instagram. We’d love to hear your voice.

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