Eileen Gittins: Go From Entrepreneur to Boss

May 3 - On The Dot
Entrepreneurship
 

FIRST THOUGHT: How to Be a Big Girl

Yesterday, I was faced with a dreaded situation: My car wouldn’t start. As my two pints of Häagen-Dazs Sticky Toffee Pudding ice cream proceeded to melt in the backseat, I panicked. With no friends close by, I collected some courage, walked back into the grocery store and asked around for help. It turned out to be no big deal. A friendly fellow shopper jumped at the chance to jump-start my car, and I was driving home 15 minutes later. I’m unsure why I felt so scared to ask a stranger for assistance. I guess I was being needlessly self-conscious. It made me realize others are usually eager to help; we just have to ask. Lesson learned! Today, let’s all put on our big-girl pants when our first instinct says otherwise instead of trying to accomplish every dang challenge alone.

WOMEN IN NUMBERS: $12 Trillion

Part of being a big girl means being equal to the big boys in this world. As we know, ladies, reaching equality sure isn’t easy. But if we can attain gender parity, there’s a lot of good that will come from it. According to one report from the McKinsey Global Institute, if women don’t achieve our full economic potential, the entire world economy could suffer. However, if women’s equality were advanced, $12 trillion could be added to the global GDP by 2025.

WOMAN TO WATCH: Eileen Gittins, Co-founder and CEO of Bossygrl

Through her company, Bossygrl, today’s Woman to Watch, Eileen Gittins, helps female entrepreneurs make their mark on the world, all while gaining confidence and helping advance gender equality.

At Bossygrl, they mean business! And it all stems from Eileen’s expertise as a serial entrepreneur. In addition to helming Bossygrl, she’s also the co-founder of Storebot, a platform that helps Instagram users convert their content into customized products. And Eileen previously created Blurb, a wonderfully successful independent book-publishing platform.

With her wealth of entrepreneurial knowledge, Eileen is paying her business savvy forward through Bossygrl, which offers a variety of services for the burgeoning entrepreneur, including help with logo and brand creation, web-store hosting, inventory management and even business coaching. Using just a smartphone, ladies can create an online store and brand, all through the Bossygrl app. While Bossygrl helps make your store a reality by assisting in manufacturing, payment administration, customer service and shipping, you get to learn and execute the ins and outs of marketing your brand.

My favorite thing about Bossygrl is the Bossy 101 coaching services it offers. Members have access to mentorship sessions so they can collaborate and learn new biz skills. And the Bossygrl Community is always available to bounce ideas off of, provide sound advice and offer feedback.

Another way Bossygrl uplifts women is through its philanthropic efforts, donating 5 percent of its net profits to women-supported causes, backing the belief that being an entrepreneur also means being socially responsible.

We’re all about practicing what we preach too. So, if you need to see the magic of Bossygrl to believe it, check out the dazzling On The Dot-branded phone cases, T-shirts, coffee mugs and tote bags available on the Bossygrl website.

After years of successfully navigating startup terrain, Eileen offers some wisdom for entrepreneurial newbies: Remember, you simply can’t do it all by yourself. Back your grand idea with a great team, stay focused and, above all, don’t be afraid to be a bossy girl!

QUITE THE QUOTE

Speaking of embracing bossiness, let’s conclude today with a quote from the author of The Soulphisticated Lady’s Guide to Being a Boss, Jaha Knight, who said:

“A boss, in essence, is every woman willing to try, push, succeed, fail but ultimately do the work in her lifescape to make her mark on the world the way she wants to draw it.”

This is Melinda Garvey signing off until next time. Remember, ladies, empowered women empower other women. Share On the Dot so more women can have a voice. Thanks for getting ready with us.

To learn more about our conversation, check us out at OnTheDotWoman.com and talk to us @OnTheDotWoman on Twitter and Instagram. We’d love to hear your voice.

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