My 2018 New Year’s resolution is simple: take care of my skin. You know, that thing that’s the largest organ in the body? No more questionable temporary tattoos. No more “I’ll wash my face tomorrow.” No more leaving my skin unprotected from pesky mosquitoes or the blazing sun. It’s definitely easier said than done. From face masks that weren’t even close to getting FDA approval to DIY lotion fails, our skin endures a whole heck of a lot. Sure, beauty is only skin-deep, but beyond aesthetic reasons, we’ve got to care for it in earnest if we want to keep some skin in this game of life.
WOMEN IN NUMBERS: 54 Percent
I’m meeting more and more women who divulge they have sensitive skin. It’s a tribe that used to be fairly under wraps. After all, it can be discouraging and somewhat embarrassing to admit your skin just can’t handle a glitter-filled, neon-colored bath bomb or that potent anti-aging serum. But considering the ingredients lacing some over-the-counter skin-care products, maybe that’s for the best. And if you’re one of those picky ladies, you’re certainly not alone. A recent Green Beauty Barometer survey of women in the United States uncovered that six in 10 scour beauty-product labels before purchasing, with 54 percent of U.S. women saying it is important their skin-care product purchases are all-natural.
WOMAN TO WATCH: Hillary Peterson, Founder and President of True Botanicals
When you officially accept that your skin needs a little extra TLC, it can be overwhelming to figure out what exactly that TLC should be. Much of it is trial and error and figuring out what works for your individual skin. For today’s Woman to Watch, Hillary Peterson, that meant giving the beauty industry a much-needed makeover.
A lifelong beauty-product devotee, Hillary decided to re-examine her routine, paying particular attention to what was in her most beloved personal products, after she was diagnosed with melanoma and thyroid cancer. Upon closer inspection, Hillary realized many of her product faves contained toxins. Resigned to find cleaner, healthier beauty products, Hillary then delved into an extensive eight-year study of botanicals and their benefits, even consulting with leading chemists in the field and sustainability experts.
With the aim of providing women with natural skin-care products that are safe on the skin and safe for the planet, Hillary launched True Botanicals, the world’s first line of luxury anti-aging products featuring super-concentrated, bio-active formulations. Essentially, True Botanicals products deliver results—not toxins—thanks to the power of Mother Nature.
Elle magazine awarded True Botanicals its Genius award, and now, the products can be found at high-end spas throughout the world and, of course, on the company’s informative website. True Botanicals offers everything your sweet skin could need, including cleansers, sunscreen and an array of soothing skin mists. You can even check out True Botanicals’ vast online ingredient glossary to learn all you could ever want to know about the natural components of Hillary’s products.
Something that’s truly unique about True Botanicals is that it’s the first skin-care line that’s entirely Made Safe-certified, meaning it meets the rigorous standards of the nonprofit Made Safe organization, which screens products to ensure only safe, healthy ingredients are present.
At this point, Hillary’s brand, which is only about 2 years old, has garnered quite the cult following, and is continuing to gain steam. It’s easy to see why. A one-stop online shop where you can get safe-to-use skin-care products? And it’s all handcrafted in the U.S.A.? Yes! Add to cart!
QUITE THE QUOTE
Hillary Peterson would surely agree with spa owner Linden Tyler, who said:
“Invest in your skin. It is going to represent you for a very long time.”
This is Melinda Garvey signing off until next time. Remember, ladies, empowered women empower other women. Share On the Dot so more women can have a voice. Thanks for getting ready with us.