Jessica Carbino: She's Swipin' Right

February 14 - On The Dot
 
FIRST THOUGHT: All the Single Ladies

Is it just me or has there been a major increase in the number of engagement announcements on Facebook? If you were single back in, say, the 1970s, you discovered other folks’ engagements through word-of-mouth or the newspaper. Back then, you could easily avoid getting sucked into the fluffy engagement announcements in the newspaper, but these days, with the internet, it’s hard to run from other people’s happiness.

That can be a bitter pill to swallow if you’re single and struggling to find your perfect someone. And none of your Facebook pals are interested in hearing about that awkward date you had last night, during which the dude wouldn’t even share his guacamole. (Rude!)

If this describes your current state of affairs vis-à-vis your love life, don’t worry because we’ve got your back. Today’s On The Dot is for all the single ladies. Cue that iconic Beyoncé song!

WOMEN IN NUMBERS: 21

OK, ladies. We know age is just a number, but it sure is one everybody seems to be obsessed with. And when it comes to online dating—You guessed it!—women face some serious prejudice. According to data collected in 2016, women’s desirability online peaks at the cool age of 21. Yes, 21. Crazy, right? But by age 26, women have more online pursuers than men. And go figure, by the time a man reaches the age of 48, he has twice as many online pursuers as women. Something tells me the more mature guys in the online dating world don’t know much about women aging gracefully!

WOMAN TO WATCH: Jessica Carbino, In-house Sociologist at Tinder

One of the most popular online dating services these days is Tinder. Now, I know what you’re thinking: Isn’t that just a hook-up app? It has been known as such, but Jessica Carbino, Tinder’s in-house sociologist, dubbed by LA Weekly as “Dr. Ruth of the right-swipe generation,” is hoping to change that reputation.

As a sociologist, Jessica conducts product tests and analyzes data to understand how people interact with Tinder. It all started when Jessica was a Ph.D. student at UCLA, where she wrote her thesis about online dating. Then, while using Tinder for dating purposes, Jessica was matched with the CEO and founder of Tinder, who, after meeting Jessica at the company’s headquarters, decided instead of dating her, he’d rather take advantage of her brilliance by hiring her instead.

In 2015, after Jessica had analyzed info from 300,000 Tinder users, she found that 80 percent said they wanted more than just a casual fling. Jessica says while the world of online dating makes daters feel like they can meet just about anyone—unlike dating in person—most users actually end up dating the same kind of person they’d meet normally, someone with the same level of attractiveness and values.

And about that hook-up stereotype, Jessica thinks a photo says a lot more than just whether a person is attractive. Users can gather a lot of other details from a single photo. Here are a few photo tips to land your next boo, according to Jessica. First, wear bright colors. Those who wore neutral colors in their Tinder profile pics fared worse in the dating game. Also, toss the sunglasses. Suitors want to see that beautiful mug of yours!

With Tinder getting 1.4 billion swipes each day, it looks like Jessica has quite the testing sample. Hopefully, some of her newfound data can be effectively used to empower women in the dating world.

QUITE THE QUOTE

The most important aspect of online dating, which you don’t need a sociologist to tell you, is simple: Respect yourself and honor your principles. You deserve only the best. As Dr. Joyce Brothers said:

“No matter how lovesick a woman is, she shouldn’t take the first pill that comes along.”

This is Melinda Garvey signing off until next time. Remember, ladies, empowered women empower other women. Share On the Dot so more women can have a voice. Thanks for getting ready with us.

To learn more about our conversation, check us out at OnTheDotWoman.com and talk to us @OnTheDotWoman on Twitter and Instagram. We’d love to hear your voice.

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