Rachel Blumenthal: She’s Rockin’ Awesome

April 4 - On The Dot
FIRST THOUGHT: The Enemy of Great is Perfection

Do you have any good life hacks? You know, those handy tricks for making everyday life a little easier? A good friend who's a mom of two little rascals recently came up with a really great life hack. She replaced all her kids’ socks with one brand, color and style in order to avoid the inevitable hunt for the matching partner, which, let’s face it, probably got eaten by the dryer anyway. This saves her energy, money and lots of exasperating time in search of lost socks.

That’s the inspiring thing about women: When faced with a challenge, we can come up with some pretty amazing solutions. But many of us also feel so many societal pressures to be white-picket-fence perfect. As the founder, voice and office wine supplier of On The Dot said (That would be me.), the enemy of great is perfection.

WOMEN IN NUMBERS: $173 Billion

When your child changes clothes more often than the host of the Oscars, you’ve always got to have an outfit waiting on the sidelines. And parents don’t seem to be bothered about spending money on a substantial wardrobe for their kids. According to a recent fashion report, the global children’s wear market is valued at an estimated $173 billion! Apparently, instead of parents tightening their belts, they’re happy to make sure little Sally is dressed to the nines and feels like a million bucks.

WOMAN TO WATCH: Rachel Blumenthal, Founder and CEO of Rockets of Awesome

If the idea of shopping for clothes with your picky little one sounds like the stuff of a Babies “R” Us nightmare, then today’s Woman to Watch is here to save the day in a really awesome way. Rachel Blumenthal started Rockets of Awesome, a charming kids’ clothing home-delivery service, as an alternative to the painstaking activity of shopping the department stores for new clothes for an opinionated kiddo. The queen of curation herself, Gwyneth Paltrow, is a super fan, namely because her son fell in love with Rockets of Awesome’s adorable offerings.

Here’s how it works: Rockets of Awesome subscribers receive a box of eight to a dozen outfit-ready clothing items every season, everything from cute leggings, colorful dresses and sweaters for girls, and shorts, T-shirts and hoodies for boys—all made using soft, high-quality fabrics and embellished with thoughtful design details. The kids can try their new clothes on at home—no more screaming about ugly jeans in the fitting room!—and parents can return or keep as many or as few items as they want. The clothing is all designed in-house and ranges from $12 to $36 per item.

Rachel is no stranger to the fashion world or to growing successful startups. After working in public relations for Yves Saint Laurent, she designed and sold jewelry that made Oprah’s Favorite Things list. Years later, she was an early advisor to her husband’s now wildly successful eyewear company, Warby Parker, and she even created an online baby registry called Cricket’s Circle.

Rachel credits some advice from her husband as instrumental to her brilliant business ideas. He told her that if her products and mission are authentic, customers will come. It’s apparent that, indeed, Rachel has solved a struggle that all moms face. With glitzy designs and comfy materials, Rockets of Awesome is saving parents time while giving kids some major swag. And we think that’s pretty dang awesome!


Today’s quote perfectly embodies Rachel Blumenthal’s business and comes from Canadian actress Jacqueline MacInnes Wood, who said:

“Don’t be afraid to be awesome!”

This is Melinda Garvey signing off until next time. Remember, ladies, empowered women empower other women. Share On the Dot so more women can have a voice. Thanks for getting ready with us.

To learn more about our conversation, check us out at OnTheDotWoman.com and talk to us @OnTheDotWoman on Twitter and Instagram. We’d love to hear your voice.

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