Allison Dew

1 Thing the Fyre Festival Did Right
April 29 - Sarah Ashlock


I’ve had my fair share of job interviews, and it seems like in nearly every one of them, I was asked how I would prioritize responsibilities. I never had a good answer because I always felt like it was one of those things that you had to experience in the moment. It’s like when you have the stomach flu and suddenly, the email you needed to send or the gifts you had to buy take a back seat.

You know what’s important. It isn’t always that simple. One tried-and-true method is a good old-fashioned list, from most urgent to least. Now, cross off the least important item, because—real talk—there’s a 99.9% chance you’ll never get around to it.


If you’ve watched one of the Fyre Festival documentaries, you know that marketing is everywhere you go, in every scroll you make. In that event, influencers were paid to post a photo and/or a simple, orange square, to their Instagram. The idea proved successful, as its mystique stirred up unprecedented FOMO. When asked about the area of marketing, 76 percent of respondents believe more change has happened in the last couple years than has happened in the last 50.

WOMAN TO WATCH: Allison Dew, Chief Marketing Officer at Dell

That kind of change can be both exhilarating and terrifying. In a world where we’re never getting through our daily to-do lists, the ever-changing world of marketing can feel impossible to manage. Allison Dew is someone who makes it seem easy. As the Chief Marketing Officer at a little company you may have heard of, Dell, she’s in an influential position.

Allison says it’s an exciting time to be in tech marketing because while businesses have had the data, they’re now developing and implementing strategies like block chain to utilize it efficiently. It’s an interesting time because not only does Allison need to be well versed in marketing strategies; she also needs to understand technology.

It’s a niche Allison knows well. Before making it to Dell, Allison’s career flourished at agencies in Japan and New York, as well as at a leadership gig at Microsoft. In her role at Dell, Allison works on global strategies, ranging from product marketing to branding. The founder of the business, Michael Dell, remarked that Allison is “highly respected” and “experienced.”

Part of having your finger on the global market means having a broad understanding of different cultures. Before Allison earned her MBA, she concentrated her studies on East Asia, and she even speaks French and Japanese. It’s that interest and understanding in the big, global picture that has set Alison up for success. She’s been instrumental in pivoting Dell to lean on data-driven approaches.

Whether in English or another language, Allison has been known to spit out memorable phrases during public speaking engagements and team meetings. One illustrator used these “Dew-isms,” as she calls them, for some drawing inspiration, and I suggest you find a way to sneak them into your next casual conversation with a colleague. My favorite “Dew-ism?” “Let’s call our own baby ugly before anyone else does.” As Allison would say, let’s be cautiously optimistic today.


The pixie-haired shark on Shark Tank, Barbara Corcoran, said:

"My best successes came on the heels of my failures."

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