Amy Balliett: She’s Seattle’s Visual Techie

April 7 - On The Dot
 
FIRST THOUGHT: Learning Your Way

Education experts break down how people learn by categorizing learning styles into three key components: visual, auditory and tactile. If you’re a visual learner, flash cards are your jam and color coding is your best friend. If you’re more of an auditory learner, you prefer hearing instructions and have a tendency to talk to yourself while trying to figure something out. If you’re a hands-on kind of gal, you prefer projects that require movement and you are the queen of pencil tapping. So, which kind of learner are you? Today, try to identify your learning style and apply it to your work. After all, it’s never too late to learn how to learn better!

WOMEN IN NUMBERS: 84 Percent

I’m a visual learner all the way, and the prettier the visual content, the better. Apparently, I’m not the only one. Inc. magazine estimates that by next year, 84 percent of communications will be visual. As the publication puts it, “visuals are memorable and effective because they help people process, understand and retain more information more quickly.” I can’t help but think that women will triumph in this realm. I mean, 85 percent of pins posted on Pinterest are from women. And imagine if your favorite handwritten recipe from Grandma included photos of each cooking step instead of just a simple and vague index-card rundown. Now that’s a feast for all the senses!

WOMAN TO WATCH: Amy Balliett, Co-founder and CEO of Killer Infographics

As I was researching today’s statistic, I skimmed through another one that claims—no joke—81 percent of people skim online content. I guess that stat was right on! So, if we’re all just mindlessly sucking down internet content like last night’s margaritas, are we really connecting with important content? Are businesses reaching online readers effectively? And just how is an entrepreneurial woman supposed to gain traction online amid all the hubbub and content skimmers?

Well, if you haven’t already guessed, businesses can have a bigger online impact by including visual components. Today’s Woman to Watch, Amy Balliett, realized this years ago and, way ahead of this visual-content trend, started a Seattle-based industry-leading design company called Killer Infographics.

If you’re new to this term, an infographic is an image like a chart or graph that represents information. For instance, Amy’s company created one particularly eye-catching infographic for a custom T-shirt printing client that details a timeline of the T-shirt’s rise in popular culture, complete with endearing character illustrations and a bit of cheeky humor. Within just a few moments, I was able to glean all the key moments in the history of the enduring T-shirt, and will remember it way better than some plain old black-and-white article.

But Amy, a longtime internet-marketing expert, didn’t just stop at infographics. When it comes to helping brands reach their customers in a visually impactful way, she and her team do it all, from creating motion graphics and data visualization to developing e-books and interactive content. With more than 300 major-name clients worldwide, including the likes of Nikon, Starbucks, Microsoft and even the United Nations, Amy’s company is killing it, and she has definitely found her calling. But what else would you expect from an entrepreneur who started her first venture—a candy store and ice-cream parlor—at the age of 17?

Since Amy founded her company in 2010, the visual-communications world has evolved at a dizzying pace, but this forward-thinking gal has expertly kept Killer Infographics on the cutting edge. Perhaps that’s why she’s known around the office as the “chief Swiss Army Knife!” And clients have referred to her as “hard-working,” “super smart,” “passionate,” “a fantastic innovator” and my favorite, a “glowing star” who’s trusted and admired. We can’t wait to see what spectacular visual concepts this killer star of the infographics industry comes up with next!

QUITE THE QUOTE

With Amy Balliett’s successes in mind, today’s quote is from The Body Shop founder Anita Roddick, who said:

“If you do things well, do them better. Be daring, be first, be different, be just.”

This is Melinda Garvey signing off until next time. Remember, ladies, empowered women empower other women. Share On the Dot so more women can have a voice. Thanks for getting ready with us.

To learn more about our conversation, check us out at OnTheDotWoman.com and talk to us @OnTheDotWoman on Twitter and Instagram. We’d love to hear your voice.

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