Monica Banks: She’s Your New Baby-registry Guru

October 24 - On The Dot
FIRST THOUGHT: Getting Ready for Baby

One thing to look forward to when you have a baby is, well, sure, the baby herself, but also the exciting act of curating your baby registry. Let’s see, you’ll need the crib bedding and, oh yeah, the crib. You’ll definitely need a ton of diapers, but what kind? Your granny says cloth all the way, but your cousin Elsa raves about the brand Kate Middleton uses. The list goes on and on, and before long, you’re not having any fun at all. Whether you’re a mom-to-be, mother of three or mama of a turtle named Willabee, just take a deep breath and relax. You absolutely don’t have to make more decisions today than you want.


Once the stork delivers your little bundle, it’s up to you to steer her in the right direction. At first, that means adhering to a cycle of eating and sleeping, but as time passes, things become more hectic. There are piano lessons to get to, science experiments to conduct and sleepovers to pack for. For stay-at-home moms, that basically equates to being a full-time nanny, chef, teacher, chauffeur and, of course, a maid. It’s so much tireless work, moms should get paid for their efforts. In fact, according to baby-focused advice website The Bump, if they were paid for all their household and parenting chores, stay-at-home mothers would earn an estimated salary of $96,261. But let’s be honest: We all know moms are worth so much more!

WOMAN TO WATCH: Monica Banks, Founder of Gugu Guru

OK, moms-to-be, now that you’re feeling overwhelmed about all the things to do to prep for the coming of your little princess, let’s lighten your load a bit. Today’s Woman to Watch, Monica Banks, is here to help. She’s the founder of Gugu Guru, a wonderful website that helps simplify that complicated baby-registry process.

With the goal of delighting expecting moms—instead of adding stress during a time when it’s crucial to cut out stress—Gugu Guru delivers moms their perfect registry match, as well as unbiased product recommendations from industry experts and other mothers, to suit expecting moms’ individual style.

Here’s how this one-of-a-kind, free online baby registry works: First, moms take a fun quiz to determine their ideal baby registry based on their lifestyle and personal style. Then Gugu Guru’s patent-pending proprietary algorithm uses Mom’s unique profile data to find and recommend her best match for baby products through a personalized registry. Onesie with a cat on it? Check. Corduroy overalls? You betcha!

Then it’s time to sort out your nursery style. Again, with Gugu Guru’s easy-to-use system, figuring out what you want and need in the nursery is a cinch. From sleek and contemporary to boho chic, elegant vintage and just dang cute, the available nursery styles offer the perfect décor for every picky mom.

For moms in search of a more curated experience, the site also offers its Gugu Concierge service, which matches moms with professional baby planners and design consultants to make the baby-registry adventure even more personalized.

A former marketing consultant, Monica, a mom of two, came up with the idea for Gugu Guru after happening upon a personality quiz. She thought, “Why not come up with a baby-registry style quiz to help moms easier navigate the often cluttered and confusing registry experience?” It was the aha moment that led Monica to found Gugu Guru, which has grown significantly since its launch in 2015, and now boasts tens of thousands of users.

From all the expecting moms out there, thanks, Monica. I think it’s safe to say we’re all totally gaga for Gugu Guru!


Moms, here’s to more one-on-one time with your favorite little one! As actress Susan Sarandon said:

“Children reinvent your world for you.”

This is Melinda Garvey signing off until next time. Remember, ladies, empowered women empower other women. Share On the Dot so more women can have a voice. Thanks for getting ready with us.

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