FIRST THOUGHT: Sustainability is Significant
Every day, I look at highways and sidewalks, buildings and cars. Trees and grass are mixed in there, I guess. But honestly, I probably look at screens most of all. Let’s face it, that’s not going to change any time soon. This morning, though, I changed it up: I got lost in Google Earth’s voyager mode, traveling between the sea ice at Shikotan and the blue waters of the Cave of Poetry. If you ever feel stuck between a wall and, well, another wall, become a voyager. My little voyage reminded me how crazy it is that we’re all on this big, spinning ball of nickel, iron, oxygen and magnesium. When your day seems too enormous to tackle and your problems seem too big to handle, take a look around.
WOMEN IN NUMBERS: One-third
There’s a collection of places you can explore on Google Earth that shows how climate change has affected nature: from fires in Indonesia to melting glaciers in Chile, the landscape continues to change due to rising temperatures. The changing climate is something consumers are consciously aware of now, as one-third of consumers buy from companies based on their social and ecological impact.
WOMAN TO WATCH: Andrea Dinnick, CEO & Founder of DESAVERY
One of the ways women want to keep things as green as possible is through eco-friendly skincare. If you’ve ever had a reaction to perfume or laundry detergent, you’re probably aware that what you put on your skin matters. Today’s Woman to Watch, Andrea Dinnick, addresses this issue with her company Desavery.
Following a successful few years in media and television, Andrea dove deep into the science of health. She’d always had an entrepreneurial streak, so starting a business didn’t seem like a foreign concept to her. And so, she did some simple math and discovered that when she slept well, meditated and felt content, she felt better overall.
That seems like a simple recipe for good health, right? Then why do so many of us keep one hand in the Cheetos bag and leave our fake eyelashes on during our slumber? Well, we’re human. It ain’t easy doing what’s best for you 100 percent of the time. An easy way to accomplish good health is by starting your day off right, which is what influenced Andrea to start Desavery.
She learned that when inhaled, natural chemicals could change our body’s biochemistry. (You know, the thing that makes us, us.) Once she found this out, Andrea developed Desavery’s mission: concoct products that would make people feel, look, be and do good. Structuring her biz with that philosophy in mind helped Andrea set up the rest of the company with a cohesive vision.
From cleanser to moisturizers, the organic, plant-based products don’t have added chemicals or preservatives. Part of that “do good” mission includes donating 5 percent of the profits Desavery’s facial serums makes to the women who make the prickly pear seed oil that goes into the serum.
This UK gal describes her company as “biohacking meets beauty.” Take a tip from Andrea’s journey and start your next project, idea or brand by working backwards. In other words, what do you want the end result to be? Andrea knew she wanted skincare that protected the skin, did as little harm to the environment as possible and contained minimal processing. She also knew selling a good product and making money would make her happy, but hearing from happy customers has made her most fulfilled. For her, that’s what it’s all about.
Want to start a business but hate working from home and love talking to people? Check out our five tips on how to make working remotely work for you by clicking here or, if you’re listening via podcast, head over to OnTheDotWoman.com!
QUITE THE QUOTE
If you want to move mountains and make waves, the first step is to not care what other people think. You do you. Ayn Rand said:
"The question isn't who is going to let me; it's who is going to stop me."