Back in the day, when I first heard about Giga Pets, I was fascinated. You remember Giga Pets, right? Those little digital pets you could feed, clean and play with were all the rage in the 1990s. But honestly, those electronic dogs constantly needed to eat or go out to do their business, and my real-life dog was a lot more entertaining and cuddly.
While that piece of technology is long gone, I still remember it vividly. And that’s the thing about really novel techie toys: Even after they’ve gone the way of the Giga Pet, Tickle Me Elmo and the Furby, they can still have an indelible impact on our lives.
WOMEN IN NUMBERS: 3
Despite my fond memories of Giga Pets, I have discovered that, in modern times, there aren’t a whole lot of techie items that appeal to me, and apparently, it’s for good reason: Tech and electronic stuff isn’t specifically made for women.
According to Euromonitor Research, there are three key consumer sectors in which women feel we’re being ignored. Marketers are forgetting women are indeed consumers with hard-earned money who also long for engaging technology, sports and electronics products.
WOMAN TO WATCH: Aniyia Williams, Founder and CEO of Tinsel
Today’s Woman to Watch, on the contrary, actually thinks about us lady folk a lot when it comes to her electronics business. Aniyia Williams is the founder of a totally unique company called Tinsel, which created a cool new tech product called The Dipper. It is a super stylish necklace that also functions as headphones. It’s available in gold or gunmetal, and features a hip chevron pendant. As the Tinsel website says, “It’s a necklace. It’s headphones. It’s beautiful and it sounds amazing.” What else could a girl want?
Considering Aniyia’s diverse background in technology and the arts, it’s no wonder she created such an innovative product. She’s a trained classical and opera singer, and that artistic characteristic is apparent in the beautiful design of her Dipper device. Aniyia also has experience in marketing, and she says she started Tinsel in response to the lack of consumer-electronics products developed for women. She had also struggled one too many times, like many of us have, with those annoying tangled-up ear buds at the bottom of her purse. Her tech jewelry is the perfect solution.
This creative techie was also chosen to be the entrepreneur-in-residence for Code2040, which empowers entrepreneurs to take their companies to the next level while cultivating diversity in their own communities, a responsibility that has had a real impact on her.
Aniyia is nothing if not honest and forthcoming. In a post she wrote on Medium, Aniyia discusses 2016 and what a whirlwind the year was for her, like giving birth to her daughter the same week Tinsel pitched at the Consumer Electronics Show. She also mentions startup hiccups, providing a glimpse into what it means to manufacture and bring a new product to the marketplace.
Another side of this innovation is, of course, music. After all, that’s what The Dipper’s for. That’s why it comes as no surprise that Aniyia donates her time as a board member for the Women’s Audio Mission, a nonprofit that trains women and girls in music production. We can’t wait to see—and hear—what comes next for Aniyia!
QUITE THE QUOTE
Today’s quote comes from German novelist Johann Wolfgang von Goethe, who said:
“Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.”
This is Melinda Garvey signing off until next time. Remember, ladies, empowered women empower other women. Share On the Dot so more women can have a voice. Thanks for getting ready with us.