Christine Esposito: How a 10-foot-long Carrot Might Help Save the Planet

December 5 - On The Dot
FIRST THOUGHT: Advancing Green Ideas

When I went to a music festival this fall, they offered a really neat recycling program. Festivalgoers who filled and turned over a huge bag with cans that attendees had trashed on the grounds received a limited-edition T-shirt for their efforts. My first thought was, “Who wants to drag around a big trash bag?” But I was amazed at how many people did, and how they took it as not only an opportunity to protect the environment, but also as a way to talk to others about the importance of recycling.

One of the aspects of being environmentally friendly is just that, being friendly. Today, do your part and participate in something good. You never know; you might also meet your new BFF.


Jobs in so-called green industries are growing and, according to the U.S. Department of Labor, there are seven key reasons green jobs are great for women.

Open positions are booming and often pay more. There are lots of entry-level positions and on-the-job training opportunities. Green jobs are available for workers of any age, and often are perfect for women with a diverse set of skills, like coordinating volunteers for a recycling program. These kinds of jobs also provide a greater sense of satisfaction, or, as I like to say, that warm-and-fuzzy feeling you get when you’re doing good.

WOMAN TO WATCH: Christine Esposito, President and Founder of Terracom Public Relations

In 1990, Christine Esposito launched her company, Terracom Public Relations, with the goal of helping to advance green organizations. And she was way ahead of the times since climate change and the damage of living unsustainably weren’t exactly at the forefront of most of our minds back then. But, ever the resolute green advocate, Christine was undeterred.

Inspired by the outdoors, Christine was weeding in her garden when she thought of a business that would help other businesses do good. With three decades of experience advancing green ideas, she advises clients on how to integrate green initiatives, from government entities to conservation foundations, and has developed quite the network of community members who are engaged and thoughtful in their sustainable approaches.

One way Christine excels at providing an effective communications strategy is through art. One fun and successful concept she devised involves a 10-foot-long piece of produce. Yep, you heard me right. The Colossal Carrot project was designed to promote Chicago’s Carrotmob, which rewards businesses for going green and encourages consumers to spend their dollars at such green businesses.

But this green gal hasn’t painted herself into a PR corner. She’s also an accomplished artist. Christine earned her bachelor’s degree in music, with an emphasis on piano, and also expresses her creativity through jewelry making. Her jewelry business, zii designs, offers handmade jewelry with a twist, and her one-of-a-kind designs are essentially wearable art pieces.

Christine isn’t interested in following the crowd. Thinking outside the box has been the underlying component of Christine’s businesses. It’s a sentiment that has proved vital to her success and has helped make the world a greener and prettier place for generations to come.


With Christine Esposito’s story in mind, think today about how you can make a positive impact for the planet. As anthropologist Jane Goodall said:

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”

This is Melinda Garvey signing off until next time. Remember, ladies, empowered women empower other women. Share On the Dot so more women can have a voice. Thanks for getting ready with us.

To learn more about our conversation, check us out at and talk to us @OnTheDotWoman on Twitter and Instagram. We’d love to hear your voice.

Photos by Jamie Kelter Davis Photography.

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