Katerina Schneider: She’s Got Your New Daily Ritual

March 16 - On The Dot
FIRST THOUGHT: What’s Your Daily Ritual?

Ladies, what are some of your daily routines? Do they help you succeed in life, or are they simply items to check off your to-do list? Of course, there are plenty of blogs and books filled with the extreme daily rituals of successful people, rituals that can often make us average folks feel diminished. For instance, supposedly, Stephen King writes 2,000 words a day, and Karl Marx visited the British Museum Reading Room from open to close every day—for nearly 30 years! Some CEOs start their day with rigorous exercise or a 4 a.m. wake-up call, whereas the average woman’s daily rituals might include squeezing in an afternoon nap, listening to a podcast during rush hour or basking in a postwork hot shower to rid the day’s stressors. Whatever your daily rituals, today, write them down and question whether they add or negate from what you want out of life.


I prefer to maintain super-simple daily rituals myself. One of the easiest tasks to achieve daily—and one that’s good for your health—is popping your vitamins, and, of course, listening to On The Dot. The National Institutions of Health reports that American women are more likely, at 36 percent, to regularly take a multivitamin supplement than men. And women are finding much value in the daily ritual, as that percentage increases as we age, with nearly half of all women older than 70 relying on multivitamins to help boost their health.

WOMAN TO WATCH: Katerina Schneider, Founder and CEO of Ritual

Ladies, have you ever tried to figure out what’s actually in your daily supplement? After all, a vitamin product is only good for you if it contains healthy ingredients. Well, never fear, health nuts. Today’s Woman to Watch is clearing up the confusion and giving women a daily vitamin that’s simple, effective and backed by facts. Her name is Katerina Schneider and she’s the founder and CEO of Ritual, a health brand driven by simplicity, transparency and science.

It started when Katerina was pregnant and took a more critical look at ingredients in everything from household cleaners to her favorite foods. She ditched questionable items, replacing cleaning supplies and personal products. Then Katerina checked the details on her vitamin labels. What she discovered is that all vitamins are not created equally.

For instance, when checking her prenatal vitamins, Katerina discovered that while folate (which helps prevent certain birth defects) and folic acid are often seen as interchangeable, they’re actually quite different. The latter is a synthetic and, according to Katerina, more than a third of women have a gene variation that can complicate its effectiveness. That led Katerina to dig deeper to figure out what components really are the best for women.

The result is Ritual, a no-nonsense vitamin brand that women can actually understand. Packaged without a streak of pink, Ritual’s Essential for Women vitamin contains nine essential ingredients and kicks out stuff like synthetic fillers and colorants. Ritual even provides a map on its website showing each vitamin ingredient’s origin.

Ritual’s transparency extends beyond sourcing. The vegan and non-GMO vitamin capsule is literally transparent and filled with what look like tiny Dippin’ Dots but are actually a component of Ritual’s beadlit-in-oil encapsulation, which allows for nutrients to stay in their original form. Making the adult routine of vitamin consumption kind of fun? Finally! Sign me up!

Thanks, Katerina, for diligently researching the best nutrients for our bodies and giving women a daily ritual that is nothing less and nothing more than we truly need.


Today’s quote comes from Jeanne Moreau, a celebrated French actress and vitamin advocate who lived to the age of 89. She said:

“All those vitamins aren’t to keep death at bay. They’re to keep deterioration at bay.”

This is Melinda Garvey signing off until next time. Remember, ladies, empowered women empower other women. Share On the Dot so more women can have a voice. Thanks for getting ready with us.

To learn more about our conversation, check us out at OnTheDotWoman.com and talk to us @OnTheDotWoman on Twitter and Instagram. We’d love to hear your voice.

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