Julie Gordon White

Is It Time to Sell Your Biz?
November 16 - Sarah Ashlock


The other day, someone shared what it’s like to be a single woman. The single woman is the first to sleep on the couch because a couple always gets the guest bedroom. She waits until all the couples have sat down at a crowded restaurant table before finding a spot between couples to squeeze in. She’s essentially treated like the kid at the table that’s yet to grow up. It’s about time to celebrate all the good that comes with being solo, like being able to travel whenever and wherever you please, dancing to Robyn in the buff, and spending more time on personal and professional developments in peace and quiet.


It can be a challenge to start a biz when your partner is humming, “It’s a small world after all.” Again, being single has its perks: More and more women, hitched or otherwise, are turning their professional aspirations into full-fledged incomes. In fact, 62 percent of female entrepreneurs earn their primary income from their biz alone. Yas, queens.

WOMAN TO WATCH: Julie Gordon White, Award-winning Entrepreneur & Business Coach

Today’s Woman to Watch, Julie Gordon White, will rock your entrepreneurial world. At October’s Women of Color event in San Francisco, this award-winning business coach shared how she grew her first business to a cool $5 million, and felt a strong desire to help others do the same. There’s something to be said about a woman who legitimately wants other women to get to the same heights she’s gotten to.

Julie describes what we’ve heard from other self-starters: She tried out a business idea, and then another, and then another, and none of them worked. That’s when she found a company to buy. It was a perfect fit, except someone outbid her. Bummer. The process made Julie realize she liked making deals. So, she started an acquisitions firm and from there, her career took off.

It dawned on Julie that her business only started to see its success after connecting with a group of businesswomen. That comradery solidified substantial revenue and growth. Julie found her way to entrepreneurship after having kids; at the time, she was in the hotel industry, which meant traveling quite a bit and was difficult task because she had little ones. Julie ended up starting The WELL for Women Entrepreneurs, a spot to connect and coach boss ladies.

Julie says that when people create a business, they often don’t look far enough into the future by envisioning what it needs to become in order to sell it. Listeners have been hooked on Julie’s podcast, “The 100K Show,” for her interviews and insight into how women business owners can earn their first $100,000.

We can’t finish Julie’s story without a few tips from the master herself: How do you turn your business into a brand that’ll catapult to six or seven figures? Don’t use your name if you ever want the pot of gold at the end by selling your biz, because no one wants to buy Jane Doe, Inc. Julie also believes that your business will be more alluring to buyers if you have a strong team behind it, so that if you do sell it, the buyer is left with an in-tact brand. Finally, think about creating a behind-the-scenes social media presence. People want to know how the magic gets made!

It’s one thing to start a business, and an entirely different thing to grow your biz to a million dollars or more. Check out our four strategies on how to grow a million-dollar business by clicking here or, if you’re listening via podcast, head over to OnTheDotWoman.com!


Writer Marge Piercy has championed feverishly for the past several decades for women to be heard in the media. She said:

"A strong woman is a woman determined to do something others are determined not be done."

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