Lauren Tracy and Greta McAnany: Dear Netflix Lovers, This Lady-Run Media Biz is Coming for Ya

September 4 - Sarah Ashlock
Media
 

FIRST THOUGHT: A Media Frenzy

In the past couple years, we’ve been bombarded with some so-called breaking news: Who tweeted what, how so-and-so reacted and so on. I’m getting mega fatigued with attempting to discern what’s fact and fiction, what I should and shouldn’t care about. A podcast called On The Media suggests comparing multiple news sources and thinking twice before automatically re-tweeting something. Pay attention to phrases like “we are seeking confirmation,” which most likely means a source is relaying hearsay. Lastly, don’t forget that anything can be photoshopped. Stay wary, my friends.

WOMEN IN NUMBERS: 721

We spend a lot of freakin’ time consuming media, all of which needs to be fact checked. In 2017, the average American spent more than half of their waking hours—that’s 721 minutes, to be exact—with media. Now, “media” is a pretty big word that encompasses tons of stuff. One medium is the internet, but there’s also Netflix and Xbox Live. Apparently, the term “media” dates back to a century ago and at the time, it only referred to the good old printing press. It’s crazy what a difference 100 years makes.

WOMEN TO WATCH: Lauren Tracy and Greta McAnany, Co-founders of Blue Fever

Plenty of folks might hear that stat about consuming media and cringe, longing for the days of human-to-human interaction. While there’s a lot to criticize about the digital age, there’s just as much to praise. I mean, hello, thanks to a bunch of letters, numbers and smart computer-science peeps, we get to share the phenomenal stories of some phenomenal women, like today’s Women to Watch, Lauren Tracy and Greta McAnany.

Lauren and Greta are using tech for good with their company, Blue Fever. The concept is so on the millennial nose; using the app is like having a best friend whose sole job is to be your bestie. When you sign up for the app, you receive a text asking how you’re feeling. To this question, I responded, “#meh.” The response was a list of emotions that narrow down my “#meh” feeling a little more.

After I replied to the response with “#bored,” I received a fun video of people getting surprised by babies. It was sweet and gave me an instant smile. Lauren and Greta call Blue Fever “emotional media” rather than social media. The app is perfect for any female consumer who feels blitzed by negative news. (Some are even dubbing it “a futuristic Netflix.”)

Lauren first became interested in addressing the lack of female representation in the entertainment biz while at film school. She’s produced about two dozen video projects, including a wild digital series called Tansylvania about a girl gang of vampires. That sounds like quite the cool coven.

Greta comes from a background in film, and one of her works is a feature film called Bite Size. As one of Take the Lead Women’s 50 Women Can cohort, Greta says she’s ready to contribute to “leadership parity” through her Blue Fever tech platform. Through the site, creators can contribute video content that focuses on women, from music videos to comedy sketches.

In less than two months, Lauren and Greta grew Blue Fever from zero users to 10,000. By three months, that number had doubled. Though having a growing audience keeps the biz running, at the core of it is the ability to impact a Gen X or Gen Y woman. Lauren says it’s all about letting users feel heard and making them feel safe.

It’s rad to see a woman-owned company giving other women a voice. These ladies are all about girl power.

Follow Lauren and Greta on Twitter at @laurentracyfilm and @GretaMcAnany.

QUITE THE QUOTE

Venture capitalist and CEO of Zappos, Tony Hsieh, taps into why Lauren Tracy and Greta McAnany are doing what they’re doing. He said:

“Chase the vision, not the money; the money will end up following you.”

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