Julie Ball: Put Happy in Your Hustle

November 9 - Sarah Ashlock

FIRST THOUGHT: Changing Over Complaining

Have you ever been around a person who just complains, complains, complains, but doesn’t do a dang thing about it? Like saying you have no money when you keep up with your eyelash extensions habit, or wishing you were ten pounds lighter when you’re still snacking on Ben and Jerry’s after work. I realized that I, in fact, am a little like that. I had the realization last night when, for the gazillionth time, I talked about wanting to change something. Then it dawned on me that I can, but I just haven’t. Super simple, right? It makes me wonder if the criticisms we have of others are actually just something we’ve got to deal with ourselves. If there’s a situation you haven’t quite looked at past the grievance stage, take another peek.


If you ask a dozen business owners their one piece of advice, 11 of them would say, “Just start.” (Like, now.) If you think that you can’t quit your job to pursue a passion or that you can’t go back to school to switch careers, make sure you’ve considered all the options. A recent study found that 47 percent of women participants started their own businesses within the last year. That’s 3 percent more than the dudes. What are you waiting for?

WOMAN TO WATCH: Julie Ball, Founder of Sparkle Hustle Grow

One thing you’ve got to learn about when deciding to branch out on your own is the ins and outs of entrepreneurial life. Well, today’s Woman to Watch, Julie Ball, is here to help. She did it herself, after all, as a web designer, following a decade spent in the corporate world. Fiddling around with a computer screen was great and all, but Julie wanted more. That’s when she started Sparkle Hustle Grow, a subscription box company.

Sparkle Hustle Grow is not only an online community where women can connect through the ups and downs of business ownership, but also a service that takes the guesswork out of educating oneself on beginning a business, keeping you inspired on the journey.

When speaking to her hustlin’ female audience, Julie remains candid about the nuts and bolts of her own company. It took about four months for Sparkle Hustle Grow to become profitable. At first, Julie focused on web marketing instead of the product itself, but she learned the subscription had that wow factor after talking about it at a conference.

Each box usually includes a noteworthy book, office supplies, tech stuff, planners and so on. It’s a fun gift idea for your bestie who has always wanted to do her own thing, but has been unable to make the leap. There are plenty of perks in making that leap, too. Julie’s a fan of the flexibility that being your own boss provides: She can grab lunch with her young daughter and pick her up from school.

By having a pre-launch, Julie was able to buy more subscription boxes for her company to sell, without having a dime to spare in her budget. Now, more than a thousand subscribers later, Julie has some advice for the women that receive her box of encouraging goodies. For her, it’s all about trust: When you’re scaling a business, you’ve got to feel confident in who you delegate to.

One principle Julie shares in her book The Happy Hustle is you can’t grow your business if you’re not growing yourself. Your own personal development has a lot to do with the achievements or failures of your brand, so make sure to take a little time out for your sanity and success.


J. K. Rowling said:

"It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all - in which case, you fail by default.”

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