How to Create a Non-political, Streamlined Business Plan

September 5 - Sheena Sharma

I know a ton of people that want to start their own businesses, but who don't exactly know how to get started. Most of the time, they overthink it, but the truth is, getting the idea for your business is simpler than you think. Yes, most of the time, the money-making idea is right in front of you (or right within you).

Read on for three tips on how to create a non-political, streamlined plan for your new business idea:

  1. Listen to your instincts.

    Tap into your true desires to craft the life you want. Some studies have shown that quick decisions are more effective than ones you give a lot of thought to. That makes sense, when you think about it: The more overthinking you do, the more likely you are to weigh the opinions of others, and the less likely you'll be tapping into your true inner desires.

    Folks, our instincts are in place to protect us and help steer us in the right direction. At the end of the day, everyone is going to have an opinion on your business plan: your friends will have one opinion, your family will have an entirely different one, and your boyfriend will have an even different one. While it's always nice to have help, only you know which idea you find worthy enough to pursue.

    Lastly, it's not enough to listen to your intuition, but to actually get those intuitive thoughts in writing. Keeping a journal handy in your pocketbook at all times isn't a bad idea.

2. Craft a daily routine

Sure, too much routine can be monotonous. But overall, our bodies crave routine. Think of your exercise routine, for example: If you work out every morning or every evening at a specific time, your body and mind get used to the endorphins and begin to crave them around that time every day. The more you throw your body off schedule, though, the more your mind gets confused, and the less productive you'll become.

Implement a routine that allows you to be as successful as possible. Kind of like the business idea, don't follow what other people are doing, but make your routine your own. What works for someone else isn't necessarily what will work for you. For example, while your friend who owns a business likes to work from home, you may prefer working from cafes or in an actual office setting.

3. Grow a successful business that has a political voice

..but do so without alienating anyone. If you are a woman of color or a woman in the LGBTQ+ community especially, you might want a mission of diversity and inclusivity to shine through your work.

Rather than aligning yourself with a certain political party in outlining your values and mission, though, it's best to just pull from personal experiences to get your point across. Emotionally-driven content usually pulls readers in, so there's no need to bash a politician you hate. For example, if you hate Donald Trump but don't want to lose Trump supporters as customers, it's probably best to keep Trump out of your message. Stick to adversity you've experienced to hook people in.

Be clear in your message, but don't be dumb! Remember that your goal isn't to divide your customers, it's just the opposite.

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